Proud Sponsors of Beef Farmer of the Year

At ABP, we believe that innovation and environmental responsibility are at the heart of the future of British agriculture, and these form the basis for our approach in everything we do.

We have continually innovated in the products we offer consumers from our tenderness and maturation processes to ensure consistently tender and flavoursome Beef, delivered by our patented Ultra Tender® process, to our added value and convenience foods ranges which continue to grow sales in UK supermarkets.

Our innovation extends to our approach to environmental sustainability, with our ground-breaking work undertaken on our research & development farm. There, we’re running numerous trials on everything from improving feed conversion to reduce cattle slaughter age, to genetic development works and methane reduction programmes. Initiatives we have already shown can achieve a significant reduction in methane emissions vs our average.

Fresh thinking comes in part from new perspectives. Here we have a rich pipeline of fantastic graduates coming into the business through our award winning ABP Talent Academy.

We’re proud of our people and consider our team on of the very best in the industry. To ensure this is maintained we invest in our teams through internal development programmes but also giving our colleagues access to external programmes, from our in house Butchery Academy through to leadership programmes.

Innovation runs throughout our business, which is why it is so important for us to seek out and celebrate innovation throughout our industry and sponsoring the British Farming Awards is an ideal way to do just that.

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