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Luke Cox

University of Reading

An enthusiasm to promote agriculture to the masses prompted Luke Cox to organise the University’s Back British Farming Day, as part of a wider industry initiative which launched in November 2017.

Ploughing 12 months in its organisation, Luke liaised with key industry stakeholders and rallied thousands of students across the campus, promoting the role of British farming.

A key challenge for UK farming, believes Luke, is to ensure its voice is heard and by operating as @farmerlukecox on social media, he tries to share content which highlight the work farmers do for the British countryside.

Undertaking roles in Malmesbury YFC for more than 11 years, he currently looks after their social media before his hope to achieve his aim of club chairman.


A keen sportsman, Luke has ran three half marathons in 15 days, cycled from London to Maris and completed the 2015 London Marathon raised money for charities close to his heart. As a rugby turned footballer, he has also managed football teams and officiated games as a qualified referee alongside his playing career.

Graduating with a 2.1 in BSc Agriculture and further achievements which recognised achievements around extra-curricular activities such as developing management skills and CV improvement.

Completing a year-long placement with Frontier Agriculture, he developed a new grain sampling system and is now a farm trader for the company working out of the Ross-on-Wye office.

His longer term aim is to become a successful farm trader and to continue developing the system to help improve crop production and grain marketing businesses.